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Mäurer & Wirtz is a German manufacturer of personal care products and perfumes. Since 1990 the company has been an independent subsidiary of Dalli Group.〔(【引用サイトリンク】url=http://www.fragrantica.com/designers/Maurer-%26-Wirtz.html )〕 The company is managed by the fifth generation of the Wirtz family, joint CEO Hermann Wirtz. The headquarters and production site is in Stolberg near the city of Aachen with 400 employees.〔(FAZ about Mäurer & Wirtz ) on 6 July 2011.〕 The company sells a range of consumer products using the sales divisions Cosmeurop Perfumes, Théany Cosmetics, NewYorker Cosmetics, s.Oliver Cosmetics and comma Cosmetics. Besides its own brands, such as Betty Barclay and 4711, the company produces licensed brands, such as s.Oliver and Otto Kern.〔( Mäurer & Wirtz at www.cosmetic-business.de ) on 6 July 2011.〕 The main markets are Germany, Benelux, Austria, Switzerland and exports to 135 countries. The company's products are distributed and sold through perfumery and drugstore retailers, department stores, drug stores and selected supermarkets. == History == The history of the family business goes back to Michael Mäurer and his stepson Andreas August Wirtz, who established a soapworks in 1845 in Stolberg. Initially, only soft soaps, curd soaps and fine soaps were sold in a grocery store for the local market. Over time, the products were established in the Rhineland and later also in neighboring countries (mainly France and Benelux). In 1884 the production of washing powder began and then around the turn of the century the company's first trademarks were registered. Mäurer & Wirtz now produces detergents, soap products, perfumes and cosmetics.〔(History at www.m-w.de ) on 6. July 2011.〕 Since 1992, products under the ''Betty Barclay'' brand have also been produced under license. In 2007, the company took over the brands ''4711'', ''Tosca'', ''Sir Irisch Moos'' and ''Extase'' from Procter & Gamble, and in 2011 the ''Baldessarini'' fragrance line, and ''Windsor'' were acquired. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Mäurer & Wirtz」の詳細全文を読む スポンサード リンク
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